South Australia has just launched its first locally made smoking cessation advertisements in two decades.
For a number of years, the campaign has used interstate and overseas advertisements rebranded for the South Australian audience.
While this approach has been very successful, the pool of suitable new advertisements to choose from has declined in recent years.
Rather than repeating advertisements that have aired in South Australia for many years two new advertisements have been developed by SA Health for a South Australian audience.
On this week’s Our State Dr Clinton Cenko, Manager, Tobacco Control Unit, Drug and Alcohol Services South Australia, Kirsty Mudge, Senior Project Officer, Tobacco Control Unit, Drug and Alcohol Services South Australia and Alana Sparrow, General Manager, Services, Research and Public Policy, Cancer Council SA tell listeners about the new campaign.